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Behavioural Science and Economics Research Group

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Location: Online
Industry Experts: Dr. Ana Faria , Prof. Dr. Kevin Boeh , Prof. Dr. Steven McCabe , Prof. Dr. Nicholas Ashill , Prof. Dr. Valerie Lindsay , Prof. Dr. Matevž Bren , Dr. Cari Leyshon , Dr. Jenny Vidrine , Dr Avgoustinos Souridis , Dr. Bongi Mkhize Fellow , Dr. Dermot Kennedy , Dr. Mohammed Rahman , Dr. Francisco Oliva , Dr. Jon Grahe , Dr. Stephene Roy Condino

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Club active since: February 2025

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Overview
Empowering Insights, Shaping Futures: Bridging Behavioural Science and Business Excellence.

Welcome to our research group dedicated to advancing the field of Behavioural Science and Economics within business administration.

Our group aspires to be an invaluable resource for Doctor of Business Administration students, doctoral researchers, and industry professionals committed to advancing the frontiers of behavioural science and economic principles. By leveraging diverse methodologies and embracing interdisciplinary perspectives, we seek to address the pressing challenges and untapped opportunities of a field undergoing continuous transformation.


Mission

Our mission is to uncover powerful insights that drive organizational excellence and foster innovative solutions to contemporary business challenges.


What we do

At the heart of our work, we explore the intricate relationships between human behaviour, consumer behaviour, and organizational dynamics. We apply rigorous research methodologies to address pressing topics such as consumer insights, leadership motivation, and the future of work. By combining theory with practical application, we aim to not only enhance academic understanding but also provide actionable strategies for businesses to thrive in an ever-evolving landscape.


Why join us?

Joining our group offers you the opportunity to engage with cutting-edge research, collaborate with like-minded peers, and contribute to meaningful advancements that can shape the future of business. Whether you are a doctoral student, a researcher, or a professional looking to deepen your understanding of behavioural dynamics in the workplace, we invite you to become part of our thriving community. Together, we can drive impactful change and unlock new pathways to success.


Join Us in Shaping the Future

We invite researchers, scholars, and industry practitioners to collaborate with us in shaping the future of behavioural science and economics. Together, we aim to better understand individual and corporate decisions towards a better leadership in the 21st century.


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Club Objectives

The Behavioural Science and Economics Research Group is dedicated to advancing actionable knowledge in the field of Behavioural Science and Economics within business administration. By driving forward-thinking solutions and addressing critical research areas, we aim to influence contemporary business practices and support the evolution of the fields into a more integrated and insight-driven discipline. Our group's focus areas include:


Core Themes in Consumer Insights and Behavioural Economics:

  • The Influence of Social Norms on Consumer Spending Behaviour: Analysing how social comparisons affect purchasing decisions.
  • Decision Fatigue in Digital Commerce: Investigating how the abundance of choices impacts consumer satisfaction and buying behaviour.
  • Behavioural Nudges in Sustainable Consumption: Examining how small changes in presentation influence eco-friendly purchasing trends.


Core Themes in Human-Centric Approaches to Organisational Improvement:

  • Empathy in Leadership: Assessing how empathetic management practices improve employee engagement and productivity.
  • Designing Workspaces for Well-being: Exploring the impact of physical and psychological workspace design on employee performance and satisfaction.
  • Employee Voice and Organisational Change: Investigating how incorporating employee feedback drives successful organisational transformations.


Core Themes in Future of Work:

  • Remote Work Dynamics: Productivity and Collaboration: Analysing the long-term effects of remote work on teamwork and innovation.
  • Generational Cohorts and Workplace Expectations: Exploring how different generations define success and engagement in the workplace.
  • Digital Transformation and Employee Adaptability: Assessing the skills necessary for employees to thrive in increasingly automated environments.


Core Themes in Luxury Brand Management and Marketing Research:

  • The Role of Storytelling in Luxury Marketing: Investigating how narrative influences brand perception and loyalty among consumers.
  • Digital Influencers and Luxury Consumption: Analysing the effectiveness of social media influencers in shaping luxury purchasing behaviour.
  • Sustainability in Luxury Brands: Exploring consumer perceptions of eco-friendly practices in the luxury sector and its impact on brand value.


Core Themes in Cross-Border Executive Development

  • Cultural Intelligence in Global Leadership: Assessing the impact of cross-cultural training on executive effectiveness in diverse environments.
  • The Role of Global Mindset in Executive Decision-Making: Investigating how a global perspective influences strategic choices and leadership success.
  • Mentorship Across Borders: Examining the effectiveness of international mentorship programs on executive development.


Core Themes in People and Their Impact on Organisational Improvement

  • Cultural Intelligence in Global Leadership: Exploring how internal networks influence innovation and agility within organizations.
  • Behavioural Analysis of Team Dynamics: Investigating the role of interpersonal relationships and trust in team performance.
  • Employee Resilience and Organizational Change: Assessing how resilience training can facilitate smoother transitions during organizational shifts.


Core Themes in Leadership and Motivation

  • Adaptive Leadership in Crisis Situations: Analysing how leaders can tailor their styles to navigate challenges effectively.
  • Intrinsic vs. Extrinsic Motivation in Remote Work: Understanding how motivation factors differ in virtual environments.
  • The Psychology of Trust in Leadership: Exploring how leaders can cultivate trust to enhance team performance and loyalty.


Core Themes in Behavioural Finance

  • Investor behaviour during Market Volatility: Investigating psychological biases that lead to irrational investment decisions.
  • The Impact of Financial Education on Consumer Investing: Analysing how knowledge influences risk-taking and portfolio management.
  • Behavioural Biases in Corporate Financing Decisions: Exploring how cognitive biases affect management's financial choices.


These topics can serve as a foundation for in-depth investigations, contributing valuable insights to both academic literature and practical applications in business administration.


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Industry Experts
Study segments
This club is of relevance to the following study segments.

  • Research methods and tools covered or trained in the club:

    • Any
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  • Data collection techniques covered or trained in the club:

    • Any
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  • This club is geared at the following doctoral journey steps:

    • Initial Research Outline and Issue Identification
    • Research Problem and Question Framing
    • Thesis Research Proposal
    • Program Admission
    • Literature Review
    • Get Familiar with Research Specific Subjects
    • Obtain Ethical Clearance
    • Initial Research Plan
    • Methodology Workout
    • Identification of Related Studies
    • Research Design and Pretesting
    • Data Collection
    • Data Analysis (in itself)
    • Data Analysis (against the literature)
    • Conclusion Framing
    • Thesis Structuring
    • Thesis Write Up
    • Thesis Proofreading and Formatting
    • Research presentation and communication techniques
    • Viva Preparation
    • Post-Viva; Addressing Minor or Major Changes (eventually)
    • Re-submission (eventually)
    • Graduation (the fizz) and getting recognized (legally and business wise)
    • Post-Doctoral Research […and/or]
    • Publishing
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Members
  • + 10
Club founder
Dr. Ana Faria

Member since: February 2025

Club moderator
Prof. Dr. Kevin Boeh

Member since: June 2025

Club moderator
Prof. Dr. Steven McCabe

Member since: June 2025

Club moderator
Prof. Dr. Nicholas Ashill

Member since: June 2025

Club moderator
Prof. Dr. Valerie Lindsay

Member since: June 2025

Club moderator
Prof. Dr. Matevž Bren

Member since: June 2025

Club moderator
Dr. Cari Leyshon

Member since: June 2025

Club moderator
Dr. Jenny Vidrine

Member since: June 2025

Club moderator
Dr Avgoustinos Souridis

Member since: June 2025

Club moderator
Dr. Bongi Mkhize Fellow

Member since: June 2025

Club moderator
Dr. Dermot Kennedy

Member since: June 2025

Club moderator
Dr. Mohammed Rahman

Member since: June 2025

Club moderator
Dr. Francisco Oliva

Member since: June 2025

Club moderator
Dr. Jon Grahe

Member since: June 2025

Club moderator
Dr. Stephene Roy Condino

Member since: June 2025

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