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Special interest

Prof. Dr. Steven McCabe

Interview protocol, Interviews & Focus groups

Saturday, 26th February 2022 • Online

13:00 GMT • 13:00 UK time

Duration: 1h

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Overview

    Interviews and focus group enable a researcher to intensively examine practice or experiences of particular organisational issues or problems that are pertinent to the research question. In particular, the emphasis is in-depth exploration on either a one-to-one basis(interview), or one-to-up-to-ten(focus groups).

    This allows the researcher to explore what goes on, why participants believe they have occurred and to interactively make sense.

    As such, interview and focus group approaches are explicitly inductive in nature. Crucially, the researcher places very high importance on the accounts provided and makes intense effort in accurately recording data(accounts and descriptions), analysis and, vitally, faithfully presenting what has been elicited. 

    This free interactive webinarwill be starting at 1pm UK time (GMT).

     

    To maximise the learning for participants, questions may be posted to the webinar discussion board after you register. These will be addressed during the webinar.

Key Take-Aways

Key Take-Aways of this webinar:

  • Becoming competent in using interviews and focus groups
  • Understanding the way in which flexibility can be vital in examining day-to-day practice
  • The purpose of questions and their use
  • Interview protocols and ethical considerations
  • Focus group protocols and ethical considerations
  • Handling potential resistance
  • Importance of recording data, interpretation/analysis
  • Presentation and dissemination

Hosts
Prof. Dr. Steven McCabe

I’ve been an academic since 1987 when I started teaching economics. Among other subjects taught, I have lectured in business and management, strategy and research methods. As well as authoring articles, chapters and conference papers, I have published seven books, the most recent of which were Exploring the Green Economy and Green Manufacturing both publishedby by Bite-Sized Books, London in, respectively, July and October of 2021.

One of my main roles was as Associate Professor with resposnsibility as director of research degrees in business involving oversight of all doctoral programmes including the Doctor of Business Administration (DBA). I was also involved as a tutor for the online DBA programme for Liverpool Laureate and participated in the residency workshops for students undertaking research for their thesis.

Research, though at times may cause frustration due to the challenges, ultimately brings joy in examining phenomena that’s intriguing and, significantly, not adequately described in the vast array of literature dedicated to the way in which organisations operate. The key component of organisations – people – may be idiosyncratic, which defies prediction based on elegant models, but can, if sufficiently motivated, be creative and innovative.

My own PhD research, based on studying quality improvement techniques in twelve UK organisations demonstrated the huge latent potential that undoubtedly exists in every organisation. Participative Action Research, of which I’m an enthusiastic advocate, can play a major role in untapping such potential.

Dr. Steven McCabe

Research methods and tools
Qualitative Research
Mixed Methods
Ethnographical Research
Narrative Research
Phenomenological Research
Content Analysis
Data collection techniques
Content Analysis
Focus Groups
Group Interviews
Interviews
Doctoral journey

This webinar is relevant to the following journey stage(s).

Get Familiar with Research Specific Subjects
Initial Research Plan
Research Design and Pretesting
Data Collection
Data Analysis (in itself)
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Interview protocol, Interviews & Focus groups

Saturday, 26th February 2022

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